Make our expertise, methods, connections, and strategic analysis your own. Since 1987, our creative custom research design, combined with the industry's most stringent quality standards, assures that every assignment is our own.
We are perfectionists and business consultants, as well as researchers. And, with our experience in traditional qualitative and quantitative research, we help you select the best research methodology to meet your information objectives. Because we know our business, and you know yours, together, we help you make your best-informed and astute marketing decisions.
Regardless of whether qualitative or quantitative methodologies, we conduct research among your target market, whether consumer, business-to-business, or professional, in-person, by telephone and online...even with web-cam enhanced interviewing.
We always ask YOU, and your market, the easy and the difficult questions:
To understand your information needs.
To listen to your target market.
To analyze and report response to you.
Who we are, and why are we different?
Chicago-based MWM Marketing Research and Consulting works as an extension of internal marketing departments, nationwide and around the world.
MWM works with you, regardless of whether your information needs are small-scale and exploratory, or large and nationally representative, to design research with no assumptions, to maximize research dollars, reduce marketing risk, and to help develop products and services to fill real needs. Once a product is developed, we help with positioning, communicating, and promoting products and services to your highest value target market segments.
We are exclusively senior-level marketers and researchers, with a nationwide affiliate network including only 20+/year professionals.
Maxine Marder built MWM exclusively by word-of-mouth referrals, following 10 years of building another large Chicago-area research firm.
Clients consistently endorse our work, “you have great ideas” (healthcare); “we couldn’t have done it without you” (consumer packaged goods).
Our Tools
Qualitative designs.
Nationwide and global, design can be in-person, telephone, and online (with/without web-cam):
Focus groups, mini-groups, triads, dyads, and Indvidual Depth Interviews.
Proprietary MWM "Combo" design for the benefits of both individual depth and group brainstorming dynamics.
All qualitative is fully monitored/observable, in-person, by telephone or with live video transmission.
Quantitative designs.
Nationwide, design can be in-person, telephone, and online:
Telephone, including shared-cost Random Digit Dial (RDD).
Face-to-face intercept and pre-recruit.
Online, including shared-cost.
Regardless of research design, our tools are state-of-the-art, and our clients benefit from senior-level project design, management, implementation, and analysis.
Our affiliates and partner relationships are your own!
Affiliates, like clients, are long-term, and committed to your research needs:
ARSgroup, IN.
Cohee Research, IN.
Elyse Dumach Consulting, IL.
Forecast ROI, IL.
Focuscope, Inc., IL.
Focus Research, CA.
IdeaConnect
Laurie Kersten Consulting, Canada
MAR Services, IL.
ORC, NY.
QualVu, CO.
Scientific Verdicts, KY.
In addition to affiliates and partners, MWM works with field data collection services nationwide.
Diverse experience works for you!
Our Chicago-area office works with US and global clients, in a diverse range of product and service sectors, bringing each client the benefit of other perspectives, marketing opportunities and challenges. Sectors include:
